Cookie/ policy
What this website stores on your device. Last updated 3rd November 2026.
1. The short version
formone.co.uk only sets cookies if you accept them. Google Analytics shows us how people find and use the website. Apollo shows us which companies visit. If you decline or ignore the banner, neither loads and no cookies are set.
2. What cookies are
Cookies are small files a website saves on your device. Other tools, such as local storage, do a similar job. In the UK they are covered by regulation 6 of the Privacy and Electronic Communications (EC Directive) Regulations 2003.
3. What we use
Google Analytics (_ga and _ga_ followed by an ID). Only set if you accept. They tell visits apart so we can count visitors, see which pages they read and how they arrived. They last up to 2 years.
Apollo (apolloAnonId, kept in your browser's local storage). Only set if you accept. It tells visits apart so Apollo can show us which companies visit. It stays until you clear your browser data or withdraw consent.
LiveIntent (cookies set on LiveIntent's own domain, liadm.com). Only loaded if you accept, by the Apollo script. LiveIntent uses them to recognise your browser across websites and match visits to companies.
Your cookie choice (fo-consent, kept in your browser's local storage). Remembers whether you accepted or declined, so we do not ask on every page. The law allows this without consent, as it records a choice you made on the website. It stays until you clear your browser data.
4. Your choice
When you first visit, a banner asks whether you accept cookies. One choice covers Google Analytics and Apollo. Accept and Decline are given equal weight and nothing is set until you accept.
You can change your mind at any time with Cookie settings at the bottom of every page. If you withdraw consent, we delete the Google Analytics cookies and the Apollo ID from your browser. LiveIntent's cookies are on its own domain, so we cannot delete them: you can clear them in your browser settings.
5. Other services the website uses
Our fonts load from Google Fonts. Google receives your IP address and browser details to send the fonts. It sets no cookies through our website.
When you send the demo form your details go to Web3Forms, which delivers them to us. Our privacy policy explains how we use them and what Google Analytics and Apollo collect.
6. Controlling cookies in your browser
You can also block or delete cookies in your browser settings. Blocking them does not stop the website working.
7. Contact
Questions about this policy? Email hello@formone.co.uk.